Definitions

Audience. The global addressable market in terms of reachable people that are potential consumers of Client Content. “Audience” may include users from an existing user base, members, general users, social media followers, fans, and any other generic audience from nature. “Audience” may also include people, leads, prospects, and customers generated in connection to Company’s marketing efforts.

Client. The individual, agent, or entity who entered on behalf of Client or authorized by Client, as appropriate, to engage in the transactions contemplated between FanHero and the Client, including accessing the FanHero Platform and posting, editing, or deleting any Client Content.

Client Content. The content (digital or otherwise) distributed by Client through any of the FanHero services or the FanHero Platform including, but not limited to, games, videos, images, photos, text, audio, live matches, events (live or recorded), news coverage, second screen, raw footage, generic Client Content, or any other media content acquired, developed, accrued, owned, rented, leased or produced for which Client is the authorized legal representative, owner, or rights holder with full rights to license, sub-license, trade, and otherwise distribute, stream, and monetize, and for which Client desires to enter into an agreement with Company for the purposes of disseminating, distributing, streaming, or monetizing through the Distribution Channels.

Company. FanHero entity or any FanHero Affiliate that owns the FanHero Platform you are accessing, using or licensing.

Distribution Channels. Any and all channels through which Client Content may be distributed or commercialized to End Users and consumers, including (a) the White Label Application and (b) the FanHero Platform.

End User(s). Any of the Audience or any other person or entity that has registered, purchased, downloaded, or otherwise acquired access to or accessed the White Label Application or the FanHero Platform.

FanHero Platform. The Company’s digital video and streaming platform and all applications and modules that encompass such platform and support the ability to deploy the White Label Application and other FanHero services. “FanHero Platform” also means the platform developed, integrated, hosted, managed, or maintained by Company, including, but not limited to, services, source code, APIs, object code, third-party modules, software based upon, and technology infrastructure relating to or otherwise incorporating the video streaming platform. The “FanHero Platform” definition also includes any intellectual property and third-party modules, including any existing or planned web applications or any other software application, and all revisions, corrections, enhancements, modifications, and updates thereto. “FanHero Platform” also means the solution containing a series of unique instance(s), module(s), or channels developed, integrated, hosted, and otherwise managed by the Company that may be uniquely branded in a manner associated with Client for the purposes of incorporating the Client Content to be delivered to End Users, and any and all revisions, corrections, enhancements, modifications, and updates thereto.

White Label Application(s). The solution containing a series of unique instance(s) or module(s) of the FanHero Platform that may be uniquely branded in a manner associated with Client and is licensed to Client for the purposes of incorporating the Client Content to be delivered to End Users, and any and all revisions, corrections, enhancements, modifications and updates thereto. White Label Applications may include mobile applications, web applications, web portal applications, streaming media device applications, analytics and intelligence portals, and other software or applications.